ifog: making things clearer
Westfield · Global brand makeover · Open your eyes

Back to the mall.

Stranger Things made the mall cool again. Westfield made it Europe’s biggest stage for culture, entertainment and community, and I spent three fantastical months at BETC helping tell the world.

Client
Westfield
Agency
BETC, Paris
Role
Creative / Copywriter
Scope
TV · Social · Activations · Events
Westfield Open your eyes: K-Town event visual

Open your eyes.

Westfield social: chef Pierre Sang with @Adam-WadeWestfield social: Back to the 90s, open battles
SocialCreators, chefs and dance battles.Social content that turned every Westfield into a feed worth following.
Westfield social: What’s new
Social · What’s newAlways something new to see.
Westfield event: Back to the 90sWestfield event: Scandinavian Christmas at Les Halles
Activations · EventsK-Town. Back to the 90s. A Scandinavian Christmas.Immersions, events and concerts that made the mall a destination, not a detour.
Open your eyes poster: Stratford CityOpen your eyes poster: Les Halles
PostersOpen your eyes.
Open your eyes poster: Mall of ScandinaviaOpen your eyes poster: Les Halles
Print: Open your eyesPrint: Gaming culturePrint: Food society
PrintFashion, gaming, food: every culture under one roof.
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