Dove · Whole body deodorant · Launch campaign

Smell beautiful everywhere.

Odour, chafing, irritation: the parts nobody talks about. For Dove’s new whole body deodorant, we covered real women in hundreds of real flowers and made it the brand’s most beauty-led, social-first launch.

Client: Dove / Unilever
Agency: Ogilvy
Role: Creative / Copywriter
Channels: OOH · DOOH · Social

Real women. Real bodies. Hundreds of real flowers.

Dove social content for Gen Z — Social-first · Gen ZBloomin’ gorgeous.Social content built to stop the scroll, wherever you are.

Dove whole body deodorant 48-sheet: three women covered in flowers

Dove 6-sheet in a shopping centre — OOH · DOOHA refresh of Real Beauty, in full bloom.The first roll-out of Dove’s new visual identity: premium, beauty-led and unmistakably real.

Dove digital billboard on a city street — OOH · DOOHA refresh of Real Beauty, in full bloom.The first roll-out of Dove’s new visual identity: premium, beauty-led and unmistakably real.

Animated Dove billboard in a shopping mall — MotionEverywhere you go. Everywhere on you.

Smell beautiful everywhere.

Neutrogena