Yummy. But not in your tummy.
Palmolive Gourmet Spa shower gels smell good enough to eat. So I told women in Russia exactly what not to do with them.
- Client
- Colgate-Palmolive
- Agency
- VML, Paris
- Role
- Creative / Copywriter
- Markets
- Eastern Europe · Asia
Smells delicious. Don’t eat it.
Awareness+32%Brand awareness, Eastern Europe and Asia
Sales+27%Sales uplift across launch markets
Bon appétitNon.A warning that sold the product