ACT Responsible · Cannes Lions Festival

It’s all about the Lions.

ACT Responsible needed ad people at its “great ads for good causes” expo in Cannes. So I wrote posters that called out the agencies who only do pro bono work to win Lions. With a wink, bien sûr.

Client: ACT Responsible
Event: Cannes Lions Festival
Role: Creative / Copywriter
Format: Posters · All type

Poster: It’s all about the Lions. And the Siberian tigers, blue whales, sea turtles… — The hookAnd the Siberian tigers, blue whales, sea turtles…

Good causes. Bad consciences.

Three all-type posters for the ACT Responsible expo — The seriesSee ads that saved lives. And perhaps a few ad careers.

Bold type. No pictures. No excuses.

It’s all about the Lions.

Prada Luna Rossa

Palmolive Don't Eat It