ifog: making things clearer

Ideas you can see.

Irene Fogarty. Creative director & copywriter. Campaigns, activations, brand worlds.

Visitors inside the SkinCeuticals moon jar in Seoul, watching 360-degree projections of skin biology New · SkinCeuticals · Seoul 2027The Moon Jar.Beauty · Luxury · Activation →
Colgate Max White: woman with big eighties hair and a bright white smileBring back your white smile.Colgate Dove whole body deodorant: real bodies adorned with flowersSmell beautiful everywhere.Dove Always Discreet key visual: red lace underwearAlways a woman.Always Discreet Prada Luna Rossa campaign portraitLuxury, quietly.Prada · Dior · Valentino Fans in face paint: posting and yelling to get her heardTo get her.O2 × Red Roses Netflix × Meetic · ActivationA Bridgerton carriage arriving at a palaceFirst dates that fall head over wheels in love.The Love Coach.Bridgerton × Meetic

I’ve made compression socks sexy, given England’s women’s rugby team the visibility they deserved, and told the beauty industry to age disgracefully.

Westfield: a blue-haired girl behind a colourful food spreadOpen your eyes.Westfield Women footballers in a team huddleThe B-Zone.Barclays Miss Dior: since 1947, a field of flowersFor the love of flowers.Dior England fans cheering in a pubEngland’s loudest cheer.Budweiser An infinity light tunnel of blue and gold particlesGlass Skin Summit.SkinCeuticals Silversea: a ship in an icy fjordAnother world.Silversea Yummy, but not in your tummy.Palmolive · Film Real-time DOOH & socialLive match data for Roland Garros.Live data, served.IBM × Roland Garros ACT Responsible posters: See ads that saved livesPosters for Cannes.ACT Responsible