Smell beautiful everywhere

Odour, chafing, skin irritation make women uncomfortable. So to help launch Dove's latest whole body deodorant range, I worked with Ogilvy's Global Creative Director, Linda Elander for almost 4 months to create a fun, Gen Z campaign that resonated with the target. Real women, real bodies, adorned with hundreds of real flowers ...all with a real need for a deodorant that treats them and their skin the right way. It was  the roll-out of a new visual identity and brand refresh for Dove, elevating and modernising the Real Beauty mantra into a premium, beauty-led, social-first space. All to show that with Dove’s new whole body deo, you can ‘smell beautiful everywhere’.