Always Discreet · Always a woman

Never stopped in her stride.

No woman should be stopped in her stride, at any age. With BETC, Paris, we showed that wearing a pad is no big deal. In fact, these women were proud to wear one.

Client: Always Discreet
Agency: BETC, Paris
Role: Creative / Copywriter
Scope: Womanifesto · Digital · Social

Always Discreet: red lace, worn with pride — Posters · SocialAlways one step ahead.Real women, real confidence, and protection that keeps up with them.

A woman striding through New York in yellow trousers — Posters · SocialAlways one step ahead.Real women, real confidence, and protection that keeps up with them.

Strong. Headstrong. Strong-willed.

“You never give up or give in, but you’re always open to change.”

Always Discreet products with flowers — The womanifestoNothing has ever stopped you. So why now?

Always Discreet pants held up proudly — The womanifestoNothing has ever stopped you. So why now?

Never stopped in her stride.

Colgate Smile

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